Microsoft is coming-up with a new offering known as Dynamics 365 which will combine its current ERP and CRM cloud services. This will be a single bundle that includes applications purpose-built for specific business functions.
The Dynamics 365 app includes features for financials, field service, sales, operations, project service automation, marketing, and customer service. The Al-carte deployment aspect in the app allows users to buy only what they need.
Microsoft’s Power BI and Cortana Intelligence tools are incorporated for analytical capabilities. With Cortana intelligence, sales reps will be able to analyze which products and services a customer will need next and help to focus on their cross-selling efforts.
Dynamics 365 will also be closely integrated with Office 365. Apps will use a common data model that’s shared with Office 365, and they’ll also come with connectors that let you integrate with applications and services from Microsoft and its partners, including custom APIs and on-premises systems.
“Customers will be able license Dynamics 365 by application, but they’ll also be able to license users based on their professional role. Our new role-based approach will give customers the flexibility they need to support modern, more agile, more diverse employee roles – enabling them to access functionality across all applications within Dynamics 365,” explained Jujhar Singh, corporate vice president for Microsoft Dynamics CRM, in a blog.
Microsoft will offer more details as the product’s launch gets closer. Customers already using Dynamics CRM online or Dynamics AX online will enjoy a seamless transition.