Twitter adjoins WNBA games, news shows, concerts as a trial for live viewers

Twitter adjoins WNBA games, news shows, concerts as a trial for live viewers
The Siliconreview
03 May, 2017

The popular online news and social networking service ‘Twitter’ is planning to grow its live broadcasting selection with 12 new offerings that comprise WNBA games, a 24-hour Bloomberg News network and a show about gadgets from the tech news website ‘The Verge’, the company recently announced.

The company which had paid lot of the efforts to triumph a major share of online advertising, has planned to present its plans at a conference in New York City organized by the Interactive Advertising Bureau, a digital ad trade group.

The shares of the San Francisco-based company jumped 6.4 percent recently to close at $17.54 after the Wall Street Journal reported on plans for the Bloomberg News network, satisfying some investors who had required more elite live content on Twitter.

Well, the other new sports-related programs will include a 360-degree video of the 17th hole at the PGA's Players Championship golf tournament coming month, and a weekly, live Major League Baseball show that has highlights and commentary. Music-promoter Live Nation Entertainment Inc will stream some concerts, beginning this month with a show by Grammy-winning country performers Zac Brown Band, Twitter said.

BuzzFeed News will transmit a morning show on Twitter for viewers "that wakes up hungry" for trending tweets, and video news start-up Cheddar will stream an "opening bell" show each morning from the New York Stock Exchange. While, the terms of the a range of deals were not yet disclosed.

To explain more, Twitter Chief Operating Officer Anthony Noto in a statement said,: "Adding these 12 new live deals tonight is a testament to the success of our only-on-Twitter experience, combining high quality streaming video with our only-on-Twitter conversation."

A unit of Thomson Reuters Corp, Reuters competes with Bloomberg News in providing financial news and data.

As we all know that in previous few months Twitter had undergone a delay last month when it had misplaced a transaction to live-stream National Football League games to Inc.