The popular online news and social networking service ‘Twitter’ is planning to grow its live broadcasting selection with 12 new offerings that comprise WNBA games, a 24-hour Bloomberg News network and a show about gadgets from the tech news website ‘The Verge’, the company recently announced.
The company which had paid lot of the efforts to triumph a major share of online advertising, has planned to present its plans at a conference in New York City organized by the Interactive Advertising Bureau, a digital ad trade group.
The shares of the San Francisco-based company jumped 6.4 percent recently to close at $17.54 after the Wall Street Journal reported on plans for the Bloomberg News network, satisfying some investors who had required more elite live content on Twitter.
Well, the other new sports-related programs will include a 360-degree video of the 17th hole at the PGA's Players Championship golf tournament coming month, and a weekly, live Major League Baseball show that has highlights and commentary. Music-promoter Live Nation Entertainment Inc will stream some concerts, beginning this month with a show by Grammy-winning country performers Zac Brown Band, Twitter said.
BuzzFeed News will transmit a morning show on Twitter for viewers "that wakes up hungry" for trending tweets, and video news start-up Cheddar will stream an "opening bell" show each morning from the New York Stock Exchange. While, the terms of the a range of deals were not yet disclosed.
To explain more, Twitter Chief Operating Officer Anthony Noto in a statement said,: "Adding these 12 new live deals tonight is a testament to the success of our only-on-Twitter experience, combining high quality streaming video with our only-on-Twitter conversation."
A unit of Thomson Reuters Corp, Reuters competes with Bloomberg News in providing financial news and data.
As we all know that in previous few months Twitter had undergone a delay last month when it had misplaced a transaction to live-stream National Football League games to Amazon.com Inc.