Instagram’s feed will now show users recommended posts, a change that earlier this month was spotted in testing. Last week, Instagram confirmed that it was testing the new feature, which displays posts that your friends have liked or that the company’s algorithm has selected to show you in your regular feed.
The photo-sharing website says that these recommendations will show three to five Instagram posts. The Facebook-owned company has given a statement on how it determines which posts appear in the 'Recommended for You' section. It has also mentioned that the feature can be temporarily hidden.
Up to now, you had to be proactive to find new content on Instagram, either hitting the Explore button to see a grid of photos, or by tapping in keywords in the Search box at the top of the display, or by scrolling through the Following tab via the heart icon to see what photos your friends have recently liked and which users they’ve started to follow.
The Instagram Help Centre revealed that "When scrolling through Feed, you may see posts that are recommended to you. These posts are suggested based on posts liked by accounts you follow. You can choose to temporarily hide Recommended for your posts."
The recommended-for-you feature is the first big shake-up to the Instagram feed since it shifted from a chronological feed to an algorithmic one in 2016.