Holiday shopping season kicks off in the United States and it is getting better year on year. It turns out that Black Friday sales is up 23.6 percent from a year ago with a total of $6.22 billion. That’s a massive figure.
Adobe Analytics, which tracks transactions for most of the internet retailers in the United States such as Amazon, Walmart etc., said many retailers have pushed big digital deals, days in advance of the holiday weekend. As a result, the sales set a new high.
While making it the fastest growing day for e-commerce sales in history, Thanksgiving Day alone witnessed sales jump; 28 percent from a year ago with a total of $3.7 billion. With $1 billion in sales from smartphones on Thursday, this year’s festive season saw eight percent increase in shoppers spending online compared to last year’s.
According to the data collected by Adobe, the Friday after Thanksgiving saw massive sales; the first day in history witnessing more than $2 billion in sales. Themobile device sales are up from the last year’s 29.1 to this season’s 33.5 percent, the group confirmed.
“Retailers have done their part to build better mobile experiences for consumers and turning nearly 10 percent more smartphone visitors into buyers this Black Friday versus last,” said Taylor Schreiner, director of Adobe Digital Insights.
The monitoring group is expecting Cyber Monday sales to reach a whole new level.