Pepsi has announced its plan to buy Tel Aviv-based beverage company SodaStream at a cost of $3.2 billion. The deal comes in the wake of consumer awareness about more sustainable in-home beverages, rather than opting for sugary beverages.
Pepsi products are currently present in more than 40 countries. To expand its reach globally, the acquisition can help Pepsi to diversify its portfolio. Hence, it has been unanimously approved by PepsiCo’s shareholders. As there is a huge shift towards online grocery shopping, the company wishes to focus more on the home market, but it has been a difficult catch till now. The acquisition is expected to be the game changer.
According to Indra Nooyi, the CEO of PepsiCo, “PepsiCo and SodaStream is an inspired match.” SodaStream, an extraordinary company is offering great beverages option and also limiting the amount of waste generated. As the company strives for more nutritious products without any environmental damage, the acquisition can help PepsiCo to contribute towards the vision of a healthier, more sustainable planet.
After 24 years of her service to the second largest food and beverage business in the world by net revenue, Indira Nooyi has announced her plan to step down from her role as the CEO. She will remain as the chairwoman of the company for another six months. Under her leadership, Pepsi has added many feathers to its cap and has shifted to healthier options like Bubly. The SodaStream acquisition deal closing by January is another step towards a more healthy drink.