Apple Inc. plans to introduce a new streaming TV service by April this year. According to reports, the new TV services will likely include subscription TV services from mass media companies like Viacom Inc, CBS Corp, and Lionsgate, an entertainment company.
The Cupertino-based smartphone maker already hinted earlier about the new streaming TV service, investing $2B in the movie segment to release its own content and signing big actors like Oprah Winfrey.
The new service is expected to hit the market globally within the next three months, as mentioned above. The launch comes at a time where rivals Amazon and Netflix have already gained popularity within a short period of time.
The new TV streaming services will be distributed at the company’s App Store. Currently, more than 100 countries have the app store.
Apple intends to produce its own shows in only one place by taking contents from various media firms. It will prevent juggling multiple apps in the channels among iPhone and other Apple devices. The company also intends to sell resell TV channels as Amazon does.
The company is in talks with the cable company, HBO to include them in the service. There is no information about the terms of the deals.
Earlier, CNBC reported that Apple was aiming to start the new services in April or May.
The new streaming TV service will definitely challenge its rivals and produce high-quality contents to capture the online entertainment space.