The stressful and sedentary nature of everyday work life keeps most people from concentrating on improving their health. Most individuals come home from a hectic day at the office and are in no mood to go to the gym and sweat it out. The lack of a strong motivator is a major factor for all the unused gym memberships. An ambitious fitness application named Future aims to take on the problem head-on and push people towards hitting the gym. The app works by connecting the users to certified and experienced trainers through video chat.
The users would need to discuss their personal schedules with the trainers, who would then chalk out a suitable routine. What’s interesting is that each user would receive an Apple smartwatch which can track activity levels and increases in heart rate. That data would then be shared with the trainer who can track a user’s progress over time. Such remote oversight by a professional means that a user would be answerable to their coach on a daily basis, which would encourage and motivate them to avoid missing out on going to the gym. However, each month’s subscription comes with a hefty price tag of $150, in addition to the usual gym membership fees.
Although the app is fantastic in terms of its idea and working, most experts remain unsure of its probability of success given the high cost of subscription. Future has raised an amazing $8.5 million in its Series A round of funding from some of the biggest names in venture capitalism like Kleiner Perkins, Khosla Ventures and Founders fund and so on.