Amazon, Toshiba Collaborate on 4K TV Launch

Japanese electronics manufacturer, Toshiba, has launched an inexpensive 4K TV in partnership with Amazon. The TV is powered by built-in Fire TV software and Dolby Vision for a full-fledged TV experience. People can order the TV through Amazon.com or Best Buy Stores.

According to The Verge, the 4K TV comes in three size variants: 43-inch, 50-inch, and 55-inch. Although all the models are fuelled by 4K Ultra HD resolution, the main striking feature of the TV is the Dolby Vision. It is an HDR that offers an expanded range of contrast and superior brightness; delivering an immersive TV experience by adjusting the picture quality and color, scene-by-scene.

The TV is said to have all the features of a Fire TV. Users will be able to view a comprehensive set of applications, including the likes of HBO, Prime Video, Netflix, STARZ, SHOWTIME, Hulu, and more. There are also Alexa like features such as weather updates, and a voice remote for selecting shows with voice commands.

The Fire TV stick supports Dolby Vision, while the Cube only supports Atmos audio and not Dolby Vision. The Dolby Vision is available in the 55-inch model which is priced at $449.99. Meanwhile, the cost of the 43-inch TV is $330 and the 50-inch TV is $380. Currently, the 55-inch variant is available in Amazon.com. The new launch is a big boost for Toshiba’s wide range of electronics portfolio.