Strategic acquisitions are the most important means of growth for any business, and it is one of the biggest decisions a business owners would make. After all, the future of their company rides on this one decision.
An acquisition strategy is a comprehensive plan which outlines an approach that leaders follow to manage risks and meet defined objectives within a program. The strategy is designed to guide how a program is executed over its entire lifespan. With this said, Doximity, a self-described social network for doctors, announced the purchase of THMED, a healthcare-staffing firm.
THMED will be changing its name to Curative and will be focusing on personalized medical-staffing searches. Specifically, it will be focusing on connecting medical groups and healthcare facilities to clinicians and will be “powered by” Doximity.
Also, Doximity announced that Jeff Bowling, former CEO of the Delta Companies, will be the next CEO of Curative. “Most staffing firms have a database; we have access to a living, breathing network of physicians,” Bowling said in a statement. “Now, with the creation of Curative and the power of Doximity, hospitals and medical practices have access to the largest network of physicians. I’m here because this is different; 100% unique in staffing. Every CEO dreams of leading an organization with a true differentiator, and we have a clear one here.”
Because Doximity already has a physician network, it is pitching this new deal as a way to tap into that asset for staffing needs.