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MARKETING AND ADVERTISING

West HQ Chief Marketing Officer Michaela ChanSpeaks on Building Fresh Marketing Muscle

West HQ Chief Marketing Officer Michaela ChanSpeaks on Building Fresh Marketing Muscle
The Siliconreview
17 June, 2021

West HQ Chief Marketing Officer Michaela Chan recently spoke about unifying customer service and data insights and building a destination marketing mindset which key priorities for any organizations. Chan who joined the executive team of West HQ in late 2020 is currently focusing on widening the NSW population internationally.

The West HQ brand was adopted in 2018 and incorporates the former Rooty Hill RSL. It also includes a growing range of dining experiences, purpose-built Sydney Coliseum Theatre, the Sydney Gymnastic, and Aquatic Centre (SGAC), West HQ also boasts of 4 million visitors annually and more than 60,000 members across its estate.

Chan’s ambition is to position West HQ as the biggest destination for friends, families, and businesses across greater Sydney and regional NSW. She spies the potential for visitation to grow to up to 6 million annually, to increase visitation and spend opportunities onsite. She believes in optimized marketing and operational systems and processes and positive employee engagement.She spies the potential for visitation to grow to up to 6 million annually, as well as to increase visitation and spend opportunities onsite.