Even though online shopping was already in place before the pandemic unleashed its monstrous side, marketers suffered to further expand its reach.
The Covid-19 pandemic sends a clear message to marketers that brick-and-mortar is a thing of the past. The pandemic-induced lockdowns witnessed a large shift in consumer behavior as users had to shop online. Prolonged lockdowns pushed the world population to a whole new level, forming a new habit, in other words.
Generally, it takes marketers a decade to form a habit among a section of the population. However, 2020 witnessed a sharp rise in consumer spending that hints at how a particular habit was forming for the greater good. I have two arguments here: shift from brick-and-mortar to online and habit forming.
With that said, the pandemic’s arrival rescued many businesses that had lagged in the ecommerce sector. This is what fueled the shift from shopping at a mall to shopping online. Even though the pandemic marked an end to many well-established businesses worldwide, it arrived to boost a few. The sector grew by leaps and bounds. The already established ecommerce giants further expanded their footprint, while the emerging players marked a huge growth too. Like I mentioned, the small platforms also shared the big ecommerce pie, rebooting their sluggish growth.
The second and the most interesting argument here is that the pandemic’s arrival brought good news to marketers who generally whine that to implement a successful marketing technique and form a habit among the population takes ages, as I mentioned above. An example of a drastic change in consumer spending during the lockdowns was driven by the pandemic. Even though online shopping was already in place before the pandemic unleashed its monstrous side, marketers suffered to further expand its reach. A small section of the world population spend very little time shopping online before Covid-19, but the spending was accelerated after the restrictions were put in place to uphold social distancing.
To sum it up, Covid-19 helped marketers in a few sectors, even without practicing techniques. In other words, the demand drove the markets’ growth, working on behalf of marketers.