MessageGears has raised $64mn to improve marketing message personalization

According to Barnette, by personalizing brand experiences, we can increase total customer engagement

Dan Roy, a former software engineer at Delta, claims he has experienced the difficulties businesses encounter when switching from an on-premises model to a SaaS enterprise. He battled with this when Accucast, where he worked as CTO after leaving Delta, promoted email marketing tools and services. He eventually came to the conclusion that a hybrid strategy was the best option because it directly accesses first-party data from brands rather than depending on cloud data syncs. In order to commercialize this system, Taylor Jones and Roy co-founded MessageGears in 2011. The company's platform uses data in the format it already exists in to provide businesses with a set of cloud-based marketing tools.

Recently, MessageGears had made an announcement that it had raised $68 million. The funding round was led by Long Equity Partners, and the main motto of the funding was to provide better marketing message personalization and customer segmentation. The platform, which employs data housed in current data warehouses, can plan the distribution of communications across several channels (such as email and SMS). According to Barnette, by personalizing brand experiences, we can increase total customer engagement. Recent study by London Research and BlueVenn shows that only 29% of client-facing businesses believe they have a seamless experience across all of their digital assets.