Gant and Marcolin Renew Eyewear Deal Until 2032

Gant’s eyewear partnership with Marcolin continues, focusing on unique design and global distribution.

Gant has renewed its licensing agreement with Italian eyewear manufacturer Marcolin, extending their partnership to continue producing and distributing Gant-branded eyewear globally until December 31, 2032.

The exclusive licensing agreement allows them to continue designing, manufacturing, and distributing the American brand’s sunglasses and prescription glasses worldwide. Beginning in 2013, the partnership between American sportswear company Gant and Italian eyewear manufacturer Marcolin has proved to be successful for both companies. According to the firms, the collection blends contemporary sunglasses and optical frames inspired by Gant's iconic preppy style with elegant European design. Originally established in 1949 as a shirt manufacturer, Gant quickly grew into a leading name in American sportswear. The brand is currently available in 81 countries and has more than 650 stores worldwide. Marcolin is not a small firm itself. In addition to its own brand, the company manages licensing for well-known names including Zegna, Tom Ford, K-Way, and Max Mara. This extended partnership between two businesses reflects the commitment to maintaining and enhancing Gant's eyewear offerings, which combine American and European styles. Contemporary and fashionable styles that blend classic shapes and vibrant colors influenced by vintage accents are included in the Gant Eyewear collection. To ensure the authenticity of the Gant's heritage, the frames feature subtle branding and logo details.

Marcolin has announced many renewals this month, including the Gant deal. Additionally, in June, they extended their contract with Guess to continue producing and marketing Guess eyewear and sunglasses until 2040. Likewise, last month, Marcolin and Adidas announced that their global license deal for Adidas Sport and Adidas Originals would be renewed, bringing their partnership through 2032.