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Brazil is turning toward Techn...Brazil's largest coffee producers are increasingly turning towards technology to help them successfully process and grow the best possible coffee crop in terms of quality and size.
Brazil is the world's largest grower of coffee beans. It produces more than one-third of all global supplies. To be exact, it supplied 37% of coffee in 2020. But last year, Brazil's annual crop plummeted by about a quarter due to drought across its central coffee region. This resulted in a global coffee bean supply reduction and subsequently doubling of the wholesale price.
Brazil's largest coffee producers are increasingly turning towards technology to alleviate any future falls in production. It will help them grow and process the best possible crop in terms of size and quality. Coffee firm, Okuyama, is now investing at least 10% of its revenues in Technology. The firm is based in Minas Gerias and has 2,718 acres of coffee plantation.
Okuyama's staff uses a computer app, Cropwise Protector, created by Syngenta, a Swiss-Chinese agricultural tech firm. The app is linked to satellite imagery and ground sensors. The tool provides the farm workers with a visual analysis of the plantation or farm on a laptop or tablet. With the help of technology, they can rapidly apply drip irrigation or pest control to the specific area that needs it at a specific time.