Acquiring Activision provides Microsoft access to the talent pipeline that has contributed to the enormous success of games like Call of Duty: Mobile
The intriguing details underlying Microsoft's intentions to purchase Activision King were revealed by Phil Spencer. No matter the platform, the firm wants all players to have access to its games. Phil said that Xbox does not now have the expertise necessary to enter the mobile gaming market. With classic games like Candy Crush below their name, companies like Activision King have emerged as the dominant force in the market. In February 2016, Activision Blizzard purchased King for a staggering $5.9 billion. King was indeed a pioneer in the mobile gaming industry at the time, so the purchase was considered a wise strategic decision to expand Activision Blizzard's mobile gaming catalog.
Activision Blizzard's strategic acquisition of King enabled the corporation to increase its market share in the mobile gaming industry and profit from the expanding consumer interest in mobile gaming, and Microsoft is following suit. Additionally, acquiring Activision provides Microsoft access to the talent pipeline that has contributed to the enormous success of games like Call of Duty: Mobile. He added that the issue surrounding Call of Duty on the PlayStation is not the only reason to acquire Activision. According to Phil, this acquisition is more than that, and Microsoft is focused on developing high-caliber games that anyone can play on any device.