Instagram's Threads App Surpasses 100 Million Users within Five Days

The Threads app was launched globally on 5^th of July 2023.

Instagram's Threads app has become a sensational hit, with over 100 million users in just five days. The app is designed to enable users to communicate more intimately with their "close friends" list on Instagram. It allows users to quickly send photos, videos, and messages that disappear after it is viewed. The app is intended for people to share more with their closest circle of friends and family. Instagram has been testing the app with specific audiences since August 2019, as a way to compete with Snapchat's personal sharing features. The Threads app was launched globally on 5^th of July 2023. It met with an excellent response worldwide, with unprecedented five-day downloads.

Since privacy is paramount, Instagram's Threads app has robust privacy controls. Users can choose settings such as auto-status, which shares an emoji to convey what they're doing or feeling based on their phone activity, speed, and battery level. This feature is entirely optional and can be disabled at any time. Users can also customize their statuses. In this digital age, people want to keep in touch with their loved ones more intimately. Instagram's Threads app has become a tool to make that happen, with its simple design and emphasis on privacy. The app has made it abundantly clear that people want to communicate securely and intimately within a trustworthy social media platform.