Hyble targeted the US expansion with £2.8m backing

Edinburgh-headquartered MarTech company serving global drinks and hospitality sector wins follow-on investment from BGF

Hyble, a provider of marketing technology serving the global drinks and hospitality sector, has successfully raised £2.8 million to fuel its expansion into the United States. This MarTech company, headquartered in Edinburgh, has secured additional investment from BGF. The newly acquired funds will facilitate Hyble's efforts to capitalize on the momentum generated by its recent launch in the US market and the signing of a multi-year contract with Southern Glazer’s Wines and Spirits (SGWS), a leading distributor of beverage alcohol worldwide. The expansion into the US market has resulted in a remarkable 73% year-on-year revenue growth in Q1, prompting Hyble to expand its team across the UK and US, with nearly 100 new hires in the past year.

In addition to its impressive clientele, which includes prominent drinks brands such as Pernod Ricard, Diageo, and Bacardi, Hyble has successfully entered the soft drinks market in Ireland and Germany. This move underscores the value of its software in penetrating adjacent markets and solidifying its position as a key player in the marketing technology landscape. Hyble has identified two significant trends in the sector: a shift towards self-serve design and on-demand print. Its intuitive and scalable technology platform empowers brand owners and wholesalers to significantly enhance the level of marketing support they offer to their customers. This technology enables users to create highly customizable marketing materials quickly and easily, thereby boosting brand visibility and product sales.