US Brands Get New Payment Option for Media Placements with Zelle

US brands now have a convenient method for paying for media placements with the integration of Zelle into PRNEWS.IO, a leading platform connecting businesses with media outlets worldwide. This domestic payment system simplifies transactions, providing more options for US brands to increase their brand awareness and for media outlets to boost their revenue streams.

Zelle, a prominent player in the U.S. digital payment landscape, is among the country’s top five digital payment apps and is widely used for peer-to-peer (P2P) transactions. Integrated into many major banks' apps, it allows users to send money directly from their bank accounts, facilitating quick and secure transactions. Zelle’s ability to process transactions almost instantly and without fees aligns perfectly with the growing demand for efficient, cost-effective payment solutions in the media industry.

Key Benefits of Zelle Integration:

• Fast Transactions:Payments and payouts are processed in just minutes, allowing users to manage their finances quickly and efficiently.
• Fee-Free Transfers:Zelle transactions are completed without additional fees, providing a cost-effective solution for both clients and publishers.
• Widespread Use:As Zelle is integrated into many major banks’ apps, it’s accessible to a vast number of users, enhancing convenience for US-based transactions.

In 2023, Zelle facilitated 2.9 billion transactions totaling $806 billion, with significant growth in both consumer and small business use. The service’s growing popularity among businesses underscores its suitability for handling diverse payment needs, including those related to media and advertising.

“Adding Zelle to our payment system offers US brands and publishers a streamlined and flexible payment option. This enhancement simplifies transactions and improves access to our extensive media catalog”, said Alexander Storozhuk, founder of PRNEWS.IO.

This integration reflects a broader trend towards streamlining financial transactions in the media industry. By adopting Zelle, PRNEWS.IO not only meets the evolving needs of US brands and publishers but also supports a more seamless and efficient approach to managing payments. As businesses and media outlets seek effective ways to connect and transact, Zelle’s inclusion in PRNEWS.IO’s platform is set to play a key role in facilitating these interactions.

About PRNEWS.IO:

PRNEWS.IO provides a content marketing platform where businesses can directly purchase article placements across over 100,000 media outlets in 193 countries. Founded in Estonia by Ukrainians in 2018, the company uses a service-as-a-product (SaaP) model and big data to offer effective brand communications through media stories. PRNEWS.IO also serves as a provider for the Estonian government’s e-Residency program.