JBL's 'Engineered for Emotion' Campaign Elevates Festive Cheer through Superior Sound

The ‘Engineered for Emotion’ initiative highlights JBL’s dedication to designing products that deliver more than just high-fidelity sound

JBL is set to amplify the festive season with its new ‘Engineered for Emotion’ campaign; a celebration of how sound can evoke powerful emotions and enhance holiday experiences. Spanning from September to November, this campaign highlights JBL's commitment to offering audio products that extends beyond mere sound quality to create deep emotional effects.

The ‘Engineered for Emotion’ initiative highlights JBL’s dedication to designing products that deliver more than just high-fidelity sound. Each product is carefully to generate feelings that elevate mood, encourage self-expression, and create memorable experiences. From headphones and true wireless earbuds that give goosebumps to soundbars that deliver stimulating audio effects, JBL’s products are specially designed to captivate the users. Vikram Kher, Vice President of Lifestyle at Harman India, highlighted the core message of the campaign by stating that JBL products are designed not only for exceptional sound quality but also to evoke deep emotions. He explained that JBL's headphones and TWS earbuds are crafted to induce goosebumps, soundbars are intended to deliver thrilling experiences and party boxes and Bluetooth speakers are made to enhance the excitement and joy of rediscovering familiar tunes. Kher highlighted that the goal of is to merge advanced engineering with honest human emotions, to create a deep connection with their audience.

By lifting the happiness, nostalgia, and togetherness that define the festive season, the campaign seeks to raise JBL's audio experiences to the status of an essential part of celebrations.