Seventh Generation Taps Former Kinder Snacking Marketer as CMO to Expand U.S. Reach

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Seventh Generation, the Unilever-owned brand known for its eco-conscious home and personal care products, has appointed Shalini Stansberry as its new Chief Marketing Officer, tapping into her proven success in building consumer affinity for purpose-driven brands in the U.S. market. Best known for her work at Ferrero USA, where she helped establish the Kinder Snacking brand as a Gen Z favorite, Stansberry now brings her marketing acumen to one of the most recognized names in sustainable consumer goods. Her appointment signals a clear strategic ambition: expand Seventh Generation’s appeal beyond its loyal base of eco-conscious consumers and into the broader mainstream of U.S. households. With rising demand for cleaner, greener products and increased scrutiny on corporate sustainability, Stansberry’s role will be pivotal in defining the brand’s next chapter of growth particularly among millennial and Gen Z shoppers who view environmental values as non-negotiable.

Seventh Generation has long been a pioneer in plant-based formulations and transparent supply chains. However, the challenge now is scale. Stansberry’s success with Kinder was rooted in culturally resonant storytelling, influencer engagement, and product positioning that bridged indulgence and trust a skill set Seventh Generation will rely on as it moves to claim greater shelf space and digital presence. “Shalini brings a rare blend of purpose-led passion and performance-driven thinking,” said a spokesperson from Unilever. “She’s exactly the kind of leader we need to evolve the Seventh Generation brand while staying true to our mission.”

With growing competition in the sustainability space from DTC startups to established multinationals Stansberry’s leadership will be measured by her ability to grow household penetration while preserving brand authenticity. Her task isn’t just about marketing green it’s about making sustainability a default choice for the modern American consumer. Her arrival marks a critical inflection point for Seventh Generation as it seeks to deepen its relevance and impact across the U.S. landscape.